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What every golf course operator ought to know… about social media

This week’s newsletter is “what every golf course operator ought to know… about social media”. This is especially relevant for those of us in the public golf realm. Here are two more Facebook Myths that you must-know to be successful. Facebook Myth #1: More “likes” means more golfers This is the biggest myth EVER and…

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GOLF BUZZ - A New Revolution in Golf Marketing

How to get extra mileage from your social media content

Creating content takes time–if you run a Facebook page or send emails, you know this. The more you can recycle your content and get more uses from it, the better. In this blog post, I will share some powerful ways you can get the most from your content.  If for some crazy reason you have…

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How to sell With Compelling Golf Copy

It’s 11:29 PM on Wednesday. I sit there, laptop in hand, sitting on my black leather couch typing into the late night hours after a long day of work. Eyes burning. I am starting to get tired, but, my music, racing mind, and motivation to … Be the best copywriter in the golf business continues.…

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Meet Jordan Part 4: True Story

Have you been to San Diego? If you haven’t, it’s worth the trip! Whether it be to play golf, surf (my favorite), go to the beach (second favorite), see all the amazing tourist attractions, or visit me ;-). That’s right. I am finally living my dream here in San Diego. Running my own marketing agency…

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Meet Jordan Part 3: True Story

I want you to know that I’m here to help you. So, if you have any burning questions… never hesitate to comment below and let me know what’s on your mind.   In the last blog post “Meet Jordan Part 2: True Story“, I mentioned doing 3 things right that first year and turning our…

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Meet Jordan Part 2: True Story

If you read “Meet Jordan Part 1: True Story“, I wrote you about how badly our family golf course was losing money… and then my Dad asked me to take over because we were on the brink of closing the doors…  Young, dumb, and full of marketing ideas, I took over the course with a…

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Meet Jordan Part 1: True Story

I get a lot of questions about my background in the golf business. How did you get started? How did you turn your courses around? Why should I listen to you? If you’re wondering about my background in the golf business, this blog post is for you. I’ve lived in the golf business for over…

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Facebook Fraud Exposed!

A mentor of mine sent me this and I felt compelled to share with you.  Just because a page has a lot of likes doesn’t mean they are successful on Facebook. In fact, lots of likes can be a really bad thing…  Not only are you paying for likes that do not matter, but also…

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Got the LinkedIn “Golf Marketing Gurus” Worried?

Today, I’m going to reveal a little “golf marketing guru” drama that I thought you’d want in on… Are you on LinkedIn? Yes, you are. Good. Every professional in business, marketing, or golf should be. You’ve probably been invited to LinkedIn Groups and possibly are even a member yourself. If not, it’s a good idea…

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Golf Course Crisis

The Profitable Golf Course vs. The Golf Course In Crisis

There are two types of golf courses, those who are profitable and those who are losing money and, on the brink of closing the doors because they can’t find an investor, bank, or Godsend to pull them out of the financial rut they’ve created. Which category do you fall in? Here is a short list…

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