Google, Yahoo, Bing, Adroll, Perfect Audience, remarketing, retargeting… where do you start?
Online PPC (pay per click advertising) can be profitable – or a BLACK HOLE for money… depending on if you (or whoever) set up your advertising knew what they were doing or if they just listened to google.com and fell into the money trap.
There are many loopholes to online PPC advertising. The only way to get it right is to test, measure, perfect, retest, re-measure, study, analyze, then retest, and remeasure.
If this is your full time job, you are probably pretty good at it… because you would be bankrupt if not.