Space advertising CAN be HIGHLY effective.
You may not think so… odds are you don’t, if your local newspaper has been designing your space advertisements.
In many cases, golf courses start a “marketing initiative” by the advertising rep calling and selling them some ad space that is such a great offer they can’t pass up.
Congratulations – your campaign will probably be a failure.
Why? Because this is a back asswards way to do marketing. Your offer always comes FIRST. What are your goals, then your offer, then your medium to reach your target audience.
99% of golf courses do the above completely wrong.
If you already have an offer in mind and would like to leverage compelling copy, time-tested templates, in direct response style…
You may want to apply to become a client